Need to know: the top stories for Asia comms, media and marketing pros on Friday, 18/12/15

Big Interview with John Dawson; Diageo puts out global comms pitch; SEA programmatic ad exchange a2x launches; Microsoft strikes deal with Beijing; more 1MDB woes; Shrekli under criminal investigation; UK's Powa signs 10-year China deal

Edelman has held Diageo's global corporate comms account for the past six years

The Big Interview: Artemis Associates director John Dawson

The long-time former Bloomberg TV anchor has switched sides to the PR world. He talks about why he made the decision, what he's learned so far and the road ahead

Diageo puts global corporate comms account out to pitch

Diageo is putting its global corporate comms account, which has been held by Edelman for the past six years, out to pitch, ahead of what the drinks giant calls a "new corporate brand strategy".

Programmatic audio ad exchange makes SEA debut with Big Mobile and Triton Digital

Big Mobile has expanded its partnership with Triton Digital to bring a2x, the company's programmatic audio advertising exchange, to Southeast Asia.

Microsoft deal to sell Windows 10 to Chinese government

Microsoft has struck a deal with a Chinese technology company to sell its new Windows 10 operating system to the country's civil service, the company said late on Wednesday.

Malaysia 1MDB scandal deepens

A deeply indebted Malaysian investment fund may have sent as much as US$850 million to a British Virgin Islands entity set up with a name closely resembling one owned by an Abu Dhabi sovereign wealth fund, the Wall Street Journal reported, citing documents and people familiar with the matter.

Pride and legal dilemmas for Turing CEO Martin Shkreli

When he learned he was under criminal investigation by the FBI, Turing Pharmaceuticals CEO Martin Shkreli could have kept a low profile and gone to the Caribbean. Instead, he went on CNBC — and kept himself in the media spotlight for months.

Start-up strikes mobile payment deal in China

A British online payments start-up has a signed a 10-year deal with a division of China's only credit card company to bring its technology to the world's second-largest economy.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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