Year-end messages from CEOs and other senior company leaders are all too often like a bad Christmas fruitcake: dry, hard to get through, filled with things you don’t recognize or understand, and you inevitably get one even if you don’t want it.
Publicis Groupe’s CEO, Maurice Levy, has been subverting those expectations for a few years now – a tradition that he started in 2012 when the Groupe’s year-end message used a custom YouTube player that hijacked users’ ability to skip the message, turn off the audio, or perform other actions.
This year, you can’t AdBlock our wishes. But you can skip them! #TheSkippableWishes https://t.co/fSIbqkcoMu pic.twitter.com/U7kKg2QOzL
— Publicis Groupe (@PublicisGroupe) December 16, 2015
This year, Levy understands what his employees want: to skip his message altogether, so they can fast-forward straight to the ads. Everything goes according to plan for the viewer – until Levy hijacks each ad, still delivering his droll year-end recap. We could summarize the video, but like Levy says, you’re probably bored of this write-up already, so just skip to the video here.
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