Loehnis was one of the founding directors of digital corporate comms agency Investis. He was responsible for its marketing, partnership programme and thought leadership initiatives, and leading several major accounts.
Before Investis he was an equity analyst at Credit Suisse and UBS and was a director of the UK’s Investor Relations Society from 2003-2013.
Loehnis is to join Maitland in January 2016 and help to build the firm's digital offering, as well as head up its technology, media and telecoms team.
Neil Bennett, Maitland’s chief executive, said: "This is a significant hire for Maitland. Al has a compelling vision of the critical role that digital and social media has to play in driving better integrated and more effective communications for our clients. We’re excited to welcome someone of his calibre on board as we continue to strengthen our senior team and build our capabilities."
Loehnis said: "I’ve known Maitland for years and have always been struck by the quality of its people and its client base. I think the time has come for a more digitally led approach in the strategic communications space and I look forward to working with Neil and the team to shape that proposition."