Need to know: the top stories for Asia comms, media and marketing pros on Friday, 11/12/15

KFC targets Tibet; Blue Rubicon MD moves to Facebook; Campaign AOY winners; China's 'Warren Buffet' missing; Baidu enters driverless cars fray; how ice cream could save the planet; new financial paradigms for 2016

Winners at the Campaign Asia-Pacific Agency of the Year awards

KFC to open first Tibet restaurant

Parent company Yum Brands announces moves as part of a wider strategy to expand in China following several scandals that have stalled KFC’s progress

Facebook appoints Blue Rubicon MD Chris Norton as EMEA comms chief

The managing director of Blue Rubicon in London will join Facebook as the social network's director of comms EMEA in January.

2015 Agency of the Year Awards

The winners of the Campaign Asia-Pacific Agency of the Year and Network Agency of the Year awards were announced at a gala dinner last night.

China's 'Warren Buffet' is missing: Report

Yet another Chinese executive has gone missing. The chairman of one of China's largest private investment firms, Fosun International, has been unreachable since Thursday afternoon, Chinese financial news service Caixin reported on its website.

Baidu challenges Google with driverless car test

Baidu, China's largest search engine, has joined the driverless car race, announcing that its vehicle had completed a fully autonomous test on a route with mixed roads and different weather types.

How ice cream, chocolate just might save the planet

At the COP21 climate talks in Paris, you may've bumped into Ben & Jerry's CEO Jostein Solheim offering passers-by a scoop of chocolate chip cookie dough ice cream. A fun gesture, for sure. But the stakes in the climate talks are real and high for many consumer-facing companies.

Mohamed El-Erian: Here's the new paradigm for 2016

Allianz chief economic adviser Mohamed El-Erian said the new paradigm for financial markets in 2016 is divergence, and he remains wary of "unhinged markets" in commodities, emerging markets currencies and high-yield bonds.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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