Watch: 'The Gamechanger Rap' - a plea for agencies to use plain English

Design consultancy Pentagram London has produced, created and released The Gamechanger Rap on Vimeo - a humorous tirade against agencies that overuse jargon and a plea for plain English.

The rap was written by Pentagram partner Naresh Ramchandani and originally used as a Christmas card sent to clients and contacts in 2014.

This year, the agency decided to lay it down as a rap track, and enlisted the help of Los Angeles-based production company Superseed Productions, which filmed the video.

Pentagram released the video last week, and got in touch with PRWeek following our story earlier this week on the jargon that entrants in the PRWeek UK Power Book 2016 want banned. One or two of them feature in the track...

The Gamechanger Rap: a plea for plain English from Pentagram on Vimeo.

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