In Brief: Ogilvy PR hires ex-Lib Dem in digital role, Ketchum appoints Unity director, Creston's launch, Bite hires, MHP win

Ogilvy PR hires ex-Lib Dem in digital role; Ketchum appoints Unity head of creative services; MHP wins cyber investor; and more from

Bess Mayhew: Former Lib Dem head of digital joins Social@Ogilvy
Bess Mayhew: Former Lib Dem head of digital joins Social@Ogilvy

Ogilvy PR appoints former Lib Dem in digital role

Ogilvy PR has appointed Bess Mayhew, former head of digital comms for the Liberal Democrats, as an account director in the agency's social division, Social@Ogilvy. She will report to Jai Kotecha, head of social, content and digital. In her previous role, Mayhew was responsible for running the Lib Dems' digital strategy and national website as well as maximising social media impact.

Unity creative director joins Ketchum

Ketchum has appointed Andrew Ferguson as its London-based director of strategic and creative planning. Ferguson has spent the past five years at Unity, most recently as head of creative services. He has previously worked at House PR, Naked Communications and Purple. At Ketchum he will be focused on the agency's P&G account.

MHP wins cyber investor

MHP Communications has been appointed to advise on comms for Paladin Capital. The US investment fund, which specialises in cyber and digital infrastructure resilience, is expanding into Europe. MHP's account team is led by director Mark Lunn, who joined from Instinctif last year.

Creston launches brand partnership agency

Marcoms group Creston Unlimited has today announced the launch of Affinity Unlimited. The new firm will create partnership between brands and rights holders in sport, entertainment, culture, the arts and the NGO and social purpose sectors. It is led by Andrew McMorran, formerly of Edelman and OgilvyOne. Last month Creston reported a "slow start" to its financial year.

Bite adds two to content studio

The agency Bite has made two senior hires into its London content studio. New content director Isioma Daniel previously oversaw content strategy and production at publisher Penguin Random House for the web redesign of and New content manager Asavin (Ash) Wattanajantra was previously a freelance journalist.

Amnesty commissions Commetric

The global NGO Amnesty International has awarded analytics tool Commetric a contract for multi-market media analysis and evaluation. Susanna Flood, director of media at Amnesty International, said: "We have commissioned Commetric to help us gain greater intelligence about how the media engage with Amnesty International and the important human rights issues that we work on."

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