Need to know: the top stories for Asia comms, media and marketing pros on Thursday, 10/12/15

W Comms wins art show pitch; Next Fifteen about to buy in UK; Dentsu brand equity study in Japan; Why Yahoo didn't spinoff Alibaba; Taylor Swift and the Grammys; US insiders dump stocks; huge price for vintage Ferrari

W Communications wins contemporary art show pitch

Agency will handle regional consumer comms for the Prudential Eye Awards event and exhibition in 2016.

Next Fifteen on brink of £3.8m UK digital agency acquisition

London-listed Next Fifteen is at "an advanced stage of negotiations" regarding the purchase of a UK digital agency, the firm said in a regulatory announcement.

Disneyland floats, McDonald's sinks: Dentsu Y&R study weighs brand equity in Japan

Tokyo Disneyland, Google, Apple, Dyson and Rakuten are among the 10 strongest brands in Japan, according to a study by Dentsu Y&R that analyses brand strength across four key categories. 

Why Yahoo decided not to spin off Alibaba

Yahoo CEO Marissa Mayer said the company made a prudent decision to abandon plans to spin off its 384 million-share stake in the Chinese e-commerce giant Alibaba amid tax concerns. Here's why.

Taylor Swift has another rap conflict

The 2016 Grammy Award nominations were released Monday, and quickly following the announcements came the usual deluge of Internet and data "analysis" of the news. Trouble was, a lot of the data weren't right.

Insiders dump stocks in cautionary sign for markets

Corporate insiders at US public companies sold off their company stock at a rate of knots last month following October's rally, which was the best month for US stocks in the last for years.

Vintage Ferrari could sell for $32 million at auction

Just when it seemed like the collectible car market might be tapping the brakes, a mythical Ferrari could soon become the second-most expensive car ever auctioned.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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