Need to know: the top stories for Asia comms, media and marketing pros on Wednesday, 09/12/15

One Direction, SRK, cricket and #AlDubEBTamangPanahon: Twitter's review of APAC 2015

In launching its 2015 review, Twitter highlights the biggest trends, influencers and tweets of the year across Asia-Pacific.

Boston College basketball team has norovirus, not E. coli

"Boston does not appear to be related to [Chipotle's E. coli crisis] in any way, but rather it looks like a norovirus incident isolated to a single restaurant," Chipotle communications director Chris Arnold said.

Beijing Mercedes Benz Sales moves US$200 million media account to Fuel China

BMBS has handed its US$200 million account to Fuel, a new agency brand created to handle BMBS and reporting in to Zenith Optimedia, according to sources. 

Yahoo will not spin off Alibaba stake: Sources

Yahoo will not move forward with a spinoff of its stake in Alibaba, and instead examine a deal involving its core business, sources told CNBC on Tuesday.

Beijing's smog problem is even worse than you think

While carbon emissions are perhaps more frequently discussed in connection with climate change, the polluted air in China's major cities is a visible reminder of the country's reliance on fossil fuels for its rapid economic expansion over the last few decades.

The world's newest stock exchange is in... Myanmar

Former pariah state Myanmar will launch its new stock exchange on Wednesday, marking the next stage in the rehabilitation of a country basking in the glow of strong foreign inflows and a new pro-business regime.

Whisky, wine and winning over Asia

For any brand, diving into a new market can be tricky. For alcohol brands from outside Asia, trying to entice customers who aren't accustomed to the taste of some types of drink, it can be an even more difficult proposition.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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