The PRWeek Awards celebrate the very best corporate, agency, nonprofit, and education teams, and the work they produced during the awards' entry period. Each award is highly coveted and the competition to claim them is intense. The 2016 shortlist is as follows:
Arts, Entertainment, Sports & Media Campaign of the Year
Sponsor: Blue Collar Productions
Big Machine Label Group and PCH Films
Glen Campbell...I'll Be Me: Spotlighting a Music Icon's Battle with Alzheimer's Disease
Edelman and Unilever/Axe
AXE White Label: A Coming of Age for America’s Biggest Men’s Grooming Brand
French | West | Vaughan and Wrangler Network
Wrangling a New Digital Frontier
Ketchum and Truth Initiative
Left Swipe Dat by Truth
MSL Group and Netflix
Netflix: It's OK to Spoil
Best Use of Analytics
Sponsor: Southwest Airlines
Cohn & Wolfe and Sonic Drive-In
Sonic Limeades for Learning
Brandwatch and Monster
Love/Hate Job Sentiment Analysis
Edelman and Unilever Dove Men+Care
Dove Men+Care Real Strength Campaign
Text100 and Adobe
Adobe Digital Index: Predicting the Future with Data
Text100 and KAYAK
KAYAK 2015 Travel Hacker Guide
Best Use of Broadcast/Film/Video
Edelman and American Egg Board
Wake up to Eggs with Bacon
Edelman and Arby’s Restaurant Group
Arby's Flaunts New Brown Sugar Bacon with Launch of Vegetarian Support Campaign
Edelman and Church & Dwight/Trojan
Trojan 50 Shades of Real Pleasure: A Parody
Ketchum and ConAgra Foods
A Four-Foot View of Child Hunger in America
Porter Novelli, Vossler and T-Mobile
T-Mobile Pets Unleashed
Best Use of Social Media/Digital
Sponsor: Pfizer
Edelman and Adobe
Adobe Photoshop Halloween Murder Mystery Activation
Edelman and Wildlife Conservation Society
Wildlife Conservation Society: 120 Ways NY is Wild
Golin and McDonald's
Our Food. Your Questions. How McDonald’s Opened Up On Its Biggest Misperceptions
MSLGroup and P&G Always
Bringing a Confidence Movement to Life #LikeAGirl
WE Communications, Grey New York, Mindshare and Volvo Cars of North America
Volvo Interception
Boutique PR Agency of the Year
Henson Consulting
John Doe Communications
Kyne
Praytell
RockOrange
Business-to-Business Campaign of the Year
FleishmanHillard and Avaya
Avaya's Translating Tech Campaign
G&S Business Communications and Syngenta
Acuron Corn Herbicide: A Step Change in Weed Management
PPR Worldwide and Dell
Dell gets women entrepreneurs future ready
Text100 and Cisco
How Apple, Jimmy Kimmel, and The Martian Helped Revive Cisco Collaboration
WPP (Direct Impact/Burson-Marsteller) and Ford Motor Company
Truth About Transit
Cause-Related Campaign of the Year
Edelman and Dove/Unilever
#SpeakBeautiful
Ketchum and Michelin
Beyond the Driving Test – Michelin Puts Air in Teens’ Tire Awareness
Ketchum, ConAgra Foods, and ConAgra Foods Foundation
Hunger Free Summer Tell-A-Thon
Southwest Airlines
Project LUV Seat: Repurpose with Purpose
Spong and H&R Block
H&R Block Budget Challenge Earns Major Dividends
Community Relations Campaign of the Year
Ketchum and Michelin
Beyond the Driving Test - Michelin Puts Air in Teens’ Tire Awareness
MasterCard
Girls4Tech
Porter Novelli and San Diego International Airport
Planning the Future of Terminal 1 at SAN
Spong and H&R Block
H&R Block Budget Challenge Earns Major Dividends
Taylor and Allstate Insurance Company
Allstate's Ride For Awareness
Consumer Launch Campaign of the Year
Coyne PR and Red Robin Gourmet Burgers & Brews
Red Robin Tries to Rope in the Pope for Lent Promotion
Golin and McDonald's USA
McDonald’s Brings Back Hamburglar
Interfuse Communications and Nesquik
Quik Wins – Nestlé Steps Out On A Sweet Debate
Ketchum and H&R Block
H&R Block Takes the Sticker Shock Out of the ACA
M Booth and The Macallan
A Rare Opportunity: Leading a Revolution in the World of Whisky
Corporate Branding Campaign of the Year
Sponsor: Bayer Corporation
Allidura and Johnson's
Johnson’s So Much More
Golin/IW Group, BBDO-SF (creative) and Wells Fargo
Wells Fargo Celebrates the Hard Work in Everyone
Ketchum and General Mills
Big G; Big Changes; Big Results
Shift Communications and Treehouse
Re-coding the Media Conversation
Spong and Arla Dofino
Arla Celebrates #GooeyGoodness
Crisis or Issues Management Campaign of the Year
Sponsor: Ogilvy Public Relations
Burson-Marsteller and Entergy Wholesale Commodities
Indian Point Transformer Failure and Response
Burson-Marsteller and Texas Health Resources
The First Case of Ebola in the US
Porter Novelli and Almond Board of California
The Almond Industry Weathers the Drought
Porter Novelli, Mastermind Involvement Marketing, BBDO, and Bayer CropScience
Bayer North American Bee Care Program
Tumblr
Tumblr's Post It Forward
Global Campaign of the Year
Allidura and Johnson's
Johnson’s So Much More
Disney Consumer Products and Interactive Media
Star Wars Global Live Unboxing
Havas PR Global Collective and United Nations Foundation
A Global Collaboration Wins the Day for Climate Science
Kyne and Speak Up Africa on behalf of Africa United partners and CDC Foundation/Idris Elba
I’m No Hero: African Football (Soccer) Stars Unite to Support Ebola Healthcare Heroes
MSLGroup and P&G Always
Bringing a Confidence Movement to Life #LikeAGirl
Healthcare Campaign of the Year
Chandler Chicco Agency, Genentech, and Novartis Pharmaceuticals Corporation
CIU & You Campaign with Vicki Lawrence
Golin and GSK Consumer Healthcare
Where There's a Will, There's a Why
M Booth and We-Vibe
Let’s Laugh About Sex
MSLGroup and Abbott
Similac's Sisterhood of Motherhood
Ogilvy Public Relations and Pfizer
Helping Smokers "Click to Quit" with Quitter’s Circle
In-house PR Team of the Year
Sponsor: Ketchum
Bayer
Center for Talent Innovation
Cisco
JetBlue
Leo Burnett
Internal Communications Campaign of the Year
Sponsor: Makovsky
Burson-Marsteller and Walmart
The Associate Commitment: Enhancing the Workplace@Walmart
Cisco
Cisco Rocks Internal Communications Campaign of the Year
Edelman and General Electric
GE Unions Vote ‘Yes’ on Ratification
Gagen MacDonald and ThyssenKrupp North America
From 18 to One: Harmonizing Healthcare Plans at ThyssenKrupp
Ruder Finn and Novartis
Long Live Life Awards: Activating 80,000 Associates Through Recognition
Investor/Financial Communications Campaign of the Year
Brunswick Group and Medtronic
Medtronic Secures Shareholder Approval for High-Profile Acquisition of Covidien
Fitbit
Fitbit IPO
PadillaCRT and Allianz
Shifting Structure of the Modern American Family Reveals New Challenges for Financial Security
Privateer Holdings and Colehour and Cohen
Securing $75 Million and the First Institutional Investor in Legal Cannabis
Spark PR and Verizon Ventures
Verizon Ventures: Raising Internal and External Visibility
Large PR Agency of the Year
Burson-Marsteller
Cohn & Wolfe
Edelman
Golin
Weber Shandwick
Midsize PR Agency of the Year
Sponsor: MSLGROUP
Allison+Partners
Coyne PR
LaunchSquad
M Booth
Olson Engage
Multicultural Marketing Campaign of the Year
Coyne PR and USA Swimming Foundation
USA Swimming Foundation Makes a Splash within the Multicultural Community
H+M Communications and Universal Pictures
Straight Outta Compton: The NWA Story – Driving Bicoastal Box Office Success through Latinos Wit Attitude
MSLGroup and Hass Avocado Board
Serving Up Fresh Relevance for Health Benefits of Aguacate
MSLGroup and United Soybean Board
Soy Para Soy: Building Awareness for a Hispanic Pantry Staple (Translated: I am for Soy)
PadillaCRT and Be The Match
It’s On You: Inspiring the African-American Community to Step Up and Save Lives
Nonprofit Campaign of the Year
Clinton Foundation and Droga5
Not There
Coyne PR, Edelman, Fenton, FleishmanHillard, Havas PR North America, Sunshine Sachs, Turner 4d, Weber Shandwick, 92nd Street Y, and the United Nations Foundation
#GivingTuesday: The Day the World Gave Back
Edelman and Lambda Legal
One Million Reasons to Say #IDO
Jones PR and National Down Syndrome Society
National Down Syndrome Society Able Act 2014
Ketchum and Truth Initiative
Left Swipe Dat by Truth
PR Education Program of the Year
Sponsor: PadillaCRT
DePaul University
Georgetown University
Syracuse University
University of Florida
West Virginia University
PR Product/Service of the Year
Brandwatch
Brandwatch Analytics
Coyne PR
Coyne Connect – Activating Influencer Engagement
FleishmanHillard
Organizing Principle
FleishmanHillard and General Motors
Social Content Compass
Zeno Group
The Human Project
PR Professional of the Year – Agency
Dale Bornstein
M Booth
Rob Flaherty
Ketchum
Aedhmar Hynes
Text100
Wendy Lund
GCI Health
Karen van Bergen
Porter Novelli
PR Professional of the Year – In-House
Sponsor: Zeno Group
Catherine Blades
Aflac
Jessica Hoffman
SquareTrade
Ray Kerins
Bayer
Emily Lenzner
Atlantic Media
Jerry Nappi
Entergy Wholesale Commodities
PR Student of the Year
Sponsor: Toyota
Manuela Carvajal
Florida International University
Hattie Hoskins
Elon University
Zach Hrubic
Seton Hall University
Nicole Lundberg
Texas Tech University
Natasha Paulmeno
University of Maryland
Product Brand Development Campaign of the Year
Sponsor: Hill+Knowlton Strategies
Edelman and Church & Dwight/Trojan
Trojan 50 Shades of Real Pleasure: A Parody
Golin and McDonald's
Our Food. Your Questions. How McDonald’s Opened Up On Its Biggest Misperceptions
MSLGroup and Abbott
Similac's Sisterhood of Motherhood
MSLGroup and P&G Always
Bringing a Confidence Movement to Life #LikeAGirl
Olson Engage and Skittles
Marshawn Lynch's Skittles Press Conference
Promotional Event of the Year
Finn Partners and Greater Fort Lauderdale Convention & Visitors Bureau
Love is Love LGBT Marriage Equality Wedding Event
Ketchum and 7-Eleven
BYO Cup Day: You Bring the Cup, We Fill it Up
M Booth and Campari
Putting Spirited Creativity on Tap for Sales and Charity with Negroni Week
Porter Novelli and Mars Food North America, Seeds of Change
Endangered Eats
Spong and BJ's Restaurant & Brewhouse
BJ's Restaurant & Brewhouse welcomes Baby Quinoa as its newest arrival
Public Affairs Campaign of the Year
Sponsor: Ford Motor Company
Direct Impact and Share Our Strength
"I Wish my Legislator Knew..."- A Grassroots Campaign to Reform the National Summer Meals Program
Glover Park Group and The Stop Mega Comcast Coalition
Stop Mega Comcast Coalition Campaign
Ketchum and Michelin
Beyond the Driving Test – Michelin Puts Air in Teens’ Tire Awareness
MP&F Public Relations and Red White and Food coalition made up of Tennessee statewide retailers
Red White and Food Campaign To Bring Wine to Tennessee’s Retail Food Stores
Ogilvy Public Relations and Covered California
Covered California Second Open Enrollment: "I’m In"
Public Sector Campaign of the Year
FleishmanHillard and Illinois Department of Insurance
Get Covered Illinois: Staying Covered
Ogilvy Public Relations and Brand USA
Inviting the World to Discover America One Story at a Time
Ogilvy Public Relations and Covered California
Covered California Second Open Enrollment: "I’m In"
Porter Novelli and San Diego International Airport
Planning the Future of Terminal 1 at SAN
Weber Shandwick and Maryland Health Benefit Exchange
Relaunch of Maryland Health Connection
Small PR Agency of the Year
Sponsor: FleishmanHillard
Bateman Group
Deveney
Highwire Public Relations
ReviveHealth
Walker Sands Communications
Technology Campaign of the Year
10Fold Communications and Bitglass
Bitglass "Where's Your Data?" Campaign
M Booth and We-Vibe
Let’s Laugh About Sex
OSK Marketing & Communications and Freightliner Trucks
Freightliner Inspiration Truck World Premiere
Spong and Genuine Thermos Brand
Overnight Coffee Challenge Heats Up Genuine Thermos Brand
SquareTrade
Samsung Breakability – Does it Bend?
Young PR Professional of the Year
Sponsor: Edelman
Lisa Anderson
Harris County Constable, Precinct 5
Heather Bartman
Fahlgren Mortine
John Patrick Harrington
LaunchSquad
Kate Urbach
Havas PR North America
Stefanie Urso
Voya Financial
PR Student of the Year
Sponsor: Toyota
The shortlisted students for this award will be selected by a separate judging panel in January
Communicator of the Year
Sponsor: Johnson & Johnson
In a category introduced in 2013 by PRWeek, the Judges Chair and PRWeek editor-in-chief will select the outstanding communicator in the period covered by this year's Awards. The individual could come from within or outside the PR industry
PR Agency of the Year
Sponsor: TV Access
Candidates are the respective winners of the Boutique, Small, Midsize, and Large PR Agency of the Year awards. The winner will be announced at the Awards ceremony on March 17
PRWeek Campaign of the Year
Candidates are the winners of the campaign awards, to be announced at the Awards ceremony on March 17.
After each of the campaign awards has been determined, the Judges chair and PRWeek's editor-in-chief convene to discuss those entries in depth. The group is narrowed down to a final five and, from those, the PRWeek Campaign of the Year is selected.
