The 7 stories PR pros need to know on Tuesday morning, 12.8.2015

New CCO at General Mills; Widespread condemnation of Trump comments on Muslims; A fresh crisis for Chipotle; Star Wars marketing questioned; PR pros in federal government jumps; New York attorney general takes on T-Mobile.

The 7 stories PR pros need to know on Tuesday morning, 12.8.2015

General Mills has a new CCO
The food blue chip has named Mary Lynn Carver as VP and CCO, replacing the retiring Tom Forsythe. She is reporting to Kim Nelson, SVP of external relations, and is overseeing about 25 staffers. Carver previously worked at the University of Maryland Medical System.

Trump statements on Muslims get widespread condemnation
Arianna Huffington said late Monday that Donald Trump’s statement that he would ban all Muslims from entering the US means her website will no longer relegate the Republican frontrunner to the entertainment section. Condemnation of Trump’s comments was widespread, coming from the White House, Congress, and former Vice President Dick Cheney. Some experts also say they are hurting "Brand America" abroad.

Stopping IS on social media: Easier said than done
Democratic Frontrunner Hillary Clinton called for social networks to join the fight against the Islamic State on Sunday, but that’s no easy task. Experts compare it to a game of Whack-A-Mole, in which new accounts immediately pop up after others are shut down.

A fresh crisis for Chipotle
Shares of Chipotle were down 6% in after-hours trading on Monday night after 30 Boston College students, some of them members of the men’s basketball team, got ill after eating its food. The company shut down a restaurant in the city’s Cleveland Circle neighborhood.

Disney chief questions Star Wars advertising
With its unparalleled global following, does Disney need to advertise all that much for the latest Star Wars installment? That was Disney CEO Bob Iger’s question for executives as he sought to cut costs, according to The Wall Street Journal.

Number of PR pros in federal government skyrockets
There are nearly 3,100 professional communicators working for the federal government, up 15% since 2007, according to watchdog group Open the Books. Nearly 140 government agencies have spent more than $2 billion on PR contracts during that time, according to the group.

NY AG takes on latest T-Mobile campaign
New York State Attorney General Eric Schneiderman is investigating whether T-Mobile’s latest advertising campaign, in which it pledges to rip up service contracts and do away with hidden fees, is misleading. Activist group Color of Change is one organization questioning the ads.

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