Why silence is golden in the PR industry

We all know that silence is important, but how often do we make time for it, asks Hayley Smith of Boxed Out PR.

Try to take 30 minutes every day to experience silence, Hayley Smith suggests.
Try to take 30 minutes every day to experience silence, Hayley Smith suggests.
Making time for silence can be an overwhelming thought, especially working in an industry where we are so used to having to shout above the noise.

Silence is a necessity, and in the 21st century, it is relevant to everyone. However, just because we can’t see it or view it as a physical thing that produces results, we easily overlook it and the benefits that it provides.

PR and communication specialists are surrounded by sound, both online and offline. 

Reports suggest that we are exposed to enough sound to disrupt our sleep, stop productivity and increase stress levels - three things that we really need to keep on top of.

Everyone in the PR industry needs to and should practise silence. And I am talking uninterrupted silence.
It is easy to sit and be quiet, but disruptions including phones, emails and social still provide noise pollution.

It is recommended that we practise silence for 30 minutes each day. It is proven that doing this can improve memory, concentration and communication levels.

It will also leave you feeling refreshed and ready to face the next project or campaign.  

30 minutes of silence per day can also thicken grey matter in the brain, and boosts our ability to process information.

The idea of silence can be intimidating and the thought of switching off completely can be challenging. 

Meditation classes and group or shared silences can make it easier to embrace, so I recommend participating with colleagues so you experience it as a team, and learn and feel the benefits together.

Through silence, there should also be a focus on mindfulness. The Mindful Nation UK report, which was recently published, recommends the use of mindfulness training in industry.

Some employers understand the importance of mindfulness and are now offering practices and techniques to their employees. 

They understand that not only are you benefiting yourself; having a heightened mind will also be an advantage to the company as a whole, as well as your career.

Making time for silence can increase success rates, and forces us to rethink and refocus our minds. 

I enjoy reading or writing during my silent time. This can help with developing ‘light bulb’ moments, and creating stronger ideas.

And usually I memory dump beforehand so I can enjoy silence with an empty mind.

Escaping from work and noise pollution can seem impossible, but we do have a choice in putting down our phone and switching off our computer. It is important to understand the difference between a human being and a human doing. 

Hayley Smith is the founder of Boxed Out PR

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