Need to know: the top stories for Asia comms, media and marketing pros on Tuesday, 08/12/15


Brandstory Asia wins Hawaii pitch; eight agencies and COP21; Weaker APAC ad spend to come; record capital outflow for China; Indian weddings getting bigger; historic Venezuela vote; the ECB's euro problems

French president Fran├žois Hollande addresses the climate change conference (Credit: Jacques Witt/Pool/ABACAPRESS.COM)

Brandstory Asia wins Hawaii tourism account

From January the agency will be responsible for boosting Hawaii's position as a tourism destination in Asia.

How eight agencies are involved in the Paris climate change conference

Midway through the UN Conference on Climate Change - also known as COP21 - which is being held in Paris, PRWeek looks at eight agencies' activity both on the ground in the French capital and remotely.

Expect weaker APAC ad spend in 2016: Magna Global

In Magna Global's latest Global Media Suppliers Advertising Revenue Forecasts report, the Asia-Pacific region now accounts for 30 percent of global spend, and will continue on its growth trajectory despite an overall economic slowdown.

China saw record capital outflows in November: Expert

The constant stream of capital outflows from China that have bedeviled global financial markets likely reached a record in November, according to estimates from Capital Economics.

Indian weddings have got bigger, fatter and... professional

The traditional Indian wedding, a chaotic mix of colour, food, music and melodrama, has undergone a makeover, and spawned a new industry.

Venezuela vote: Game-changer or policy paralysis?

The celebrations are barely over for Venezuela's opposition parties, who won an historic victory over the ruling Socialists in parliamentary elections this weekend, when the hangover of how to fix the recession-hit country sunk in.

Surrounded by basket cases, the ECB can only do so much

Successful economic stabilisation programmes require coordinated fiscal, monetary and structural policies. But the current state of affairs in the euro area is such that this basic axiom of economic policy is unlikely to be met anytime soon.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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