Cadbury reveals chocolate Christmas grotto as advent campaign gets under way

Cadbury's Christmas campaign, involving 24 numbered festive trucks that together form a huge advent calendar, has kicked off with the first door revealing a grotto made entirely from chocolate.

Edible baubles: The chocolate grotto unveiled in Liverpool
Edible baubles: The chocolate grotto unveiled in Liverpool

The chocolate firm ran a Christmas TV ad throughout November, which showed the 24 trucks making their way across Britain.

Since 1 December, trucks have been arriving in different locations, each with special surprises inside.

The chocolate grotto was the first surprise revealed to passers-by in Liverpool on Tuesday (1 December). Inside the truck, the walls were clad with 1250 chocolate bars, a rug made from 6,150 individual Cadbury's Roses and a chocolate fireplace made from Crunchie bars and Double Deckers.

Claire Low, marketing manager at Cadbury owner Mondelèz International, said: "Santa’s Grotto is synonymous with the feeling of Christmas so we felt this was the perfect way to kick off our festive countdown. We wanted to create something that captured the excitement felt when opening the first door of your advent calendar, and the Cadbury Chocolate Grotto merges the wonderful themes of Santa and chocolate."

Cadbury is using its social media channels to let people know where its advent calendar is travelling to next. Followers can tweet using the hashtag #Cadvent or visit the brand's Facebook page.

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