Need to know: the top stories for Asia comms, media and marketing pros on Friday, 04/12/15

VW head of brand departs; M&C Saatchi PR relaunch; Singapore Marathon marketing; China slowdown; Asia's worst road-rage country

Volkswagen Group head of brand communications Peter Thul exits amid emissions crisis

Volkswagen Group’s head of Volkswagen brand communications Peter Thul has departed the company after 11 years amid the automaker’s emissions crisis.

M&C Saatchi PR shakes up working practices amid global brand relaunch

M&C Saatchi PR has announced a global brand relaunch alongside changes to its working practices that include plans to give employees a greater say over which companies it targets as potential clients.

PRWeek and ICCO announce strategic global partnership

PRWeek and global PR trade body ICCO have announced a strategic partnership to include joint content and commercial initiatives.

Singapore Marathon boss: Brands need to see beyond logos and banners

Too few brands in Asia truly understand how to activate around mass-participation events such as this weekend’s Singapore Marathon, according to the MD of the event's organiser.

Scared of a China hard landing? You should be

It's the market doom-and-gloom scenario: A "hard landing" for the world's second-largest economy.

Satellite photos reveal North Korea's new nuclear tunnel

Satellite photographs from October and early November indicate North Korea is digging a new tunnel for nuclear testing, but there are no signs that a such a test is imminent.

Chinese ministry says China has 17M road rage case in 2015, as viral videos attest

China is the world's largest vehicle market, and possibly one of the world's most dangerous, if the latest figures are any indication.


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