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Under Peter Cross’ comms leadership, John Lewis has become the definitive zeitgeist retailer with a canny knack of combining an excellent corporate reputation with high visibility among consumers – most notably through the annual Christmas campaign. The success of that this year lifts him above Sue Garrard, a key player in Unilever’s comms strategy, which emphasises its focus on responsibility.
1) Peter Cross, comms director, John Lewis Partnership
2) Sue Garrard, senior vice-president, global comms and sustainable business, Unilever
3) Roland Rudd, co-founder, Finsbury
4) Sir Alan Parker, founder, Brunswick Group
5) Stephen Doherty, MD, global head of corporate comms, Barclays
6) Louise Evans, director of corporate affairs, Sainsbury’s
7) Ed Williams, CEO and president, UK & Ireland, Edelman
8) James Henderson, CEO, Bell Pottinger
9) DJ Collins, co-founder and partner, Milltown Partners
10) Alice Macandrew, group comms director, Thomas Cook
