DSTNCT bags social media duties for AIA Singapore

Agency will handle strategy and management across AIA's key social media platforms.

Singapore agency DSTNCT has won the social media business of AIA Singapore, after a pitch against two other undisclosed agencies.

The appointment will see DSTNCT handling both strategy and management across AIA’s key social media platforms.

Joanna Ong–Ash, head of brand and corporate communications at AIA said: "The increasing focus on digital marketing, effected a change in AIA’s brand strategy. Our management has decided that an agency with deep social and digital expertise, as well as the ability to provide fresh perspectives to creatively navigate the complexities of our volatile landscape, would generate conversations and initiatives, crucial to refreshing the image of AIA Singapore."

Lesner Chua, managing director of DSTNCT added: "We are very proud to be given the opportunity to work with AIA Singapore. DSTNCT believes in pursuing effectiveness beyond anything else and the team behind the account is revved up to produce work that matters, to the business and its customers."

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