Power Book UK 2016: Top 10 consumer and brand PR pros
Throughout the week PRWeek will reveal the PR professionals who have shone in their respective sectors in the past year and who are exerting the biggest influence in their chosen marcoms fields. We kick off with the consumer sector.
Matthew Freud keeps his role as the most powerful consumer PR figure in this agency-focused list, with his influence arguably set to grow further given his company’s £25m fund to expand. Shah deserves his place at number two as head of the UK’s second biggest consumer agency, which is growing at a rate of knots.