How should PR address the gender pay gap? Power Book chiefs give their views

Responses ranged from employing independent auditors to litigation and negotiation training, to some answers that are (presumably) not meant to be taken seriously.

Click to see the full Power Book

Responses to this issue, which PRWeek and partners have focused on extensively this year, ranged from employing independent auditors to litigation and negotiation training, to some answers that are presumably not completely serious.

"Pay women more – even when they don’t ask for it"
Patricia Yates, VisitBritain

"Name and shame"
Nicola Green, Telefonica

"Litigation when appropriate"
Jon Tibbs, JTA

"Have an independent auditor"
Ali Gee, FleishmanHillard Fishburn

"If you want a pay rise, go ask for one"
Laura Wood, The Brooklyn Brothers

"By implementing salary transparency, paying everyone at least the living wage, supporting great jobs at part-time hours, and recognising trade unions"
Antonia Bance, TUC

"Retrospective correction where possible; zero gap for new hires"
Karen Tippett-Lehane, Tippett PR

"I would support a voluntary charter where all (not just big) firms agree to equal pay and the disclosure of data to demonstrate adherence"
James Kelliher, The Whiteoaks Consultancy

"Remove a generation of pale, male and stale leaders. And fast"
Robert Phillips, Jericho Chambers

"Industries don’t change things, people do. If he does the same job, ask him his salary"
Joe Sinclair, The Romans

"With negotiation training"
David Gallagher, Ketchum

"The perpetrators should stop scraping their knuckles on the floor"
Hamish Thompson, Houston PR

"Take a long, hard look at the people we promote and then stop advancing donkeys just because they bray and wear nice suits"
Lesley McLeod, Energy UK

"Give the top roles to women and impose a minimum male quota to ensure that women don’t take over the world"
Yves Romestan, Walgreens Boots Alliance

"Calm down, dear. I didn’t know there was one"
Jeremy Greaves, Airbus Group UK

"Don’t employ women"
Jack Irvine, Media House International

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