At a seminar held last week, winners and judges from this year's PRWeek Awards explained the thinking behind their award-winning campaigns.
Agencies included Taylor Herring, Cow PR, Dynamo and Hope&Glory, with in-house speakers from Diabetes UK, Vodafone and Adidas.
Watch: What made PRWeek's Best Campaigns of 2015 work?
Watch the winners of this year's PRWeek Awards explain what made their campaigns stand out to the judges.
