Need to know: the top stories for Asia comms, media and marketing pros on Friday, 27.11.2015

Snapdeal distances itself from Bollywood star's comments; the comms of climate change; Samsung & Leo Burnett team up in Vietnam; China steel industry warning; Russia and Turkey's fractured relationship; m-commerce in India; the world's 10 most expensive cities

Melting polar ice caps, a result of climate change

Snapdeal dissociates itself from Bollywood brand ambassador's remarks over growing intolerance in India

Aamir Khan’s comments about considering leaving the country have prompted a huge reaction on social media, and Snapdeal has distanced itself from the face of its brand.

From Copenhagen to Paris: How the comms of climate change have shifted

As world leaders prepare to gather in Paris on Monday for the crucial Climate Change Conference - in a city under a state of emergency following the terrorist attacks - PRWeek looks at how the comms of climate change have shifted since the disastrous Copenhagen summit six years ago and why walking the tightrope of language between misery and complacency is vital to tackling the issue.

Samsung and Leo Burnett to kickstart entrepreneurs in Vietnam

The companies are in the midst of a startup search that has drawn entries from 250 young entrepreneurial companies hoping for a cash prize to help continue pursuing their business dreams.

Mark Mobius warns of waning steel demand in China 

Veteran emerging markets investor Mark Mobius has warned of a worse-than-expected slowdown in Chinese steel production, highlighting the risks to the country's economy and the losses that could be felt in the sector.

This is how Russia could hurt Turkey's economy

Russia and Turkey have a raft of strategic and commercial trade deals in place which could be at risk as the diplomatic row over Turkey's downing of a Russian warplane continues.

In India, it's all about m-commerce

India's e-commerce companies are racing to embrace mobile, with some ditching their web platforms entirely to go mobile-only. Here's why.

Retail rents: The 10 priciest cities around the world

Hong Kong is home to four of the world's top 10 most expensive shopping streets, but Milan's Via Montenapoleone, Manhattan's Lower Fifth Avenue and Paris's Avenue des Champs-Elysees give HK a run for its money.

Brought to you by PRWeek Asia with editorial support from CNBC Asia Pacific

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