Need to know: the top stories for Asia comms, media and marketing pros on Thursday, 26.11.2015

Daylight announces new services; P&G reconsiders agency partners; Jack Ma & SCMP?; Apple's super profits could be over; new tech in banking; Thanksgiving week crucial for markets; the Indian middle class and consumer potential

Image from P&G feminine care brand Always' #LikeAGirl campaign

Daylight Partnership announces rebrand, hires and new services

Firm unveils content creation unit, seven new staff and more on second anniversary

P&G reassessing PR work for baby, feminine care brands

Damon Jones, Procter & Gamble's director of external communications, said the company is reassessing agency partners for its baby and feminine care segment and other businesses globally

What's Jack Ma's angle in investing in HK's SCMP?

With the Alibaba founder reportedly about to purchase a stake in the publisher of Hong Kong's South China Morning Post, the head-scratcher questions are why Ma would want a century-old media company and how he might transform it if the deal goes through

The days of Apple's amazing profits may be over

The S&P 500's profit margin growth over the past five years has been driven largely by tech, and one name in particular: Apple. Unfortunately for the market and for Apple, the days of exceptional expansion may be over.

This technology is the future of banking

Banking is becoming increasingly less personal, and customers seem to like it that way.

Why markets see next week as among most important of the year

Even in a Thanksgiving holiday lull, financial markets are gearing up for a week of drama.

'Indians want aspirations, not boring basics'

India's burgeoning middle class has long been touted as a consumer gold mine but hasn't always lived up to the hype. Here's why.

Brought to you by PRWeek Asia with editorial support from CNBC Asia Pacific

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