Daylight Partnership announces rebrand, hires and new services

Firm unveils content creation unit, seven new staff and more on second anniversary

David Ko

Daylight Partnership celebrated its second year by announcing a host of new services, partnerships and talent.

The agency has launched a new content creation unit, Daylight IS, dedicated to visual content production. Its offering will range from regular video to immersive virtual reality compatible with headsets such as Google Cardboard and Oculus Rift.

Daylight Rx, the firm’s analytics and insights department, was also announced.

Furthermore, following the arrival of Max Wang as account director in July, Daylight has made seven new hires.

Matthew Burchell is the agency’s new senior designer. He has experience handling design projects for brands including Tumi, Kuoni and Puma, among others.

Casey Phaisalakani joined as visual content manager, having previously managed social media for Hong Kong Harbour City.

Additional hires include Michelle Cheung as content specialist; Justin Lung as designer; Eka Tjong as junior designer and Katy Pang as account executive.

Daylight has also this year partnered with Hong Kong-based startup Launchpilots over connecting brands with millennials in Greater China.

David Ko, Daylight’s founder and managing director, said: "We have partnered with Launchpilots since the beginning of 2015 and successfully concluded several social media campaigns with them, all for globally recognizable brands that have specific products targeted at the 16-24 year old segment."

Finally, the firm has unveiled new branding and a refreshed website.

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