Amazon has reportedly decided to pull wrap-around subway advertising in New York City promoting its program The Man in the High Castle after some commuters were outraged about its Nazi imagery.
The show depicts an alternative history in which Japan and Nazi Germany won World War II and partitioned the US mainland into two occupied zones.
Yet while the show has garnered positive reviews, the subway campaign had the opposite effect, with many saying on Twitter that the push was inappropriate.
Amazon & MTA thought it was a fine idea to plaster NYC subway with Nazi imagery. https://t.co/H7vDZYsaBa pic.twitter.com/YmXWs6lpLS
— Jim Roberts (@nycjim) November 24, 2015
Some genius at Amazon covered NYC subway trains with Nazi insignia https://t.co/Q3aPKCeK7m pic.twitter.com/AxwGJdiuPX
— Indy TV (@TheIndyTV) November 24, 2015
A spokesperson for the New York Metropolitan Transportation Authority told media outlets on Tuesday that Amazon decided to end the campaign.
Critics ranging from New York City Mayor Bill de Blasio to the Anti-Defamation League had said Amazon Should pull the ads.