The new office will be managed by Quatrième Jour, the company’s Paris branch, with senior consultant Cindy Mouchard travelling regularly to the office but remaining based in the French capital. Flo Levy, account manager in London, will also support the expansion.
Fourth Day said in a press release that it chose Casablanca because it is "one of the most technically advanced cities for technology in Africa".
The office will be in Technopark, an incubator in Casablanca that provides support to new ICT and green tech businesses, where Mouchard will lead PR workshops for the resident businesses.
The Casablanca office will support Moroccan organisations that are expanding into Europe, as well as French and UK companies looking to raise the profile of their operations in Africa.