The campaign includes a light-hearted series of video clips highlighting some welcome exports from American culture, such as doughnuts and jeans, and some less welcome ones, such as super-sized burgers and the Kardashians.
Earlier this month, Asda was praised for choosing not to run Black Friday events.
Annabel Kilner, head of UK at Made.com, said: "While there are many things we like about American trends coming to the UK, Black Friday is not one of them. Black Friday discounts highlight the huge mark-ups consumers pay on products at other times of the year."
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