Hill+Knowlton Strategies has announced three new leadership roles in India in a bid to get rid of regional differences and have a unified offering for clients.
Deepa Jayaraman has been promoted to chief operating officer, Carolina Bajaj is now chief strategy officer, and Sunil Raman is the agency’s new public policy lead.
All three positions, based in different offices in India, will report to and support H+K’s Southeast Asia president Radhika Shapoorjee.
Jayaraman previously headed the firm’s corporate and financial services practice.
She has over 12 years’ experience in marketing and communications, and has worked for clients including Blackstone Group, Goldman Sachs and Vodafone. She is based in Bengaluru.
Bajaj (pictured, left) was formerly vice president, West and marketing communications practice lead in India, based in Mumbai. She joined from Weber Shandwick in March and has 17 years’ experience, specialising in reputation management and corporate PR.
Raman (pictured, right) is an ex-political journalist, having worked in the industry for more than two decades with media outlets including the BBC World Service and The Economic Times. He is based in H+K’s Gurgaon office.
"The communications industry in India is experiencing many of the fundamental changes that we are seeing globally, and Hill+Knowlton Strategies is well prepared for the changes that are happening in India," said Shapoorjee.
"By moving away from the industry norm of geographically-limited responsibilities, we will optimise our resources and provide clients with the best solutions and people, irrespective of where they are located in the country."