Edelman Singapore today announced it has appointed Delicia Tan as senior director and lead client strategist.
Tan returns to the agency’s Singapore practice after two years at Edelman China. A reputation management and crisis specialist, she will lead on PR strategy for major client engagements in Singapore.
During her time in China, Tan headed Edelman’s Beijing corporate practice. Before this, she led the Singapore office’s public sector and global clients.
Before joining Edelman a decade ago, Tan was a journalist at The Straits Times before moving into the public sector. She worked for the SingHealth communications team during the 2003 SARS crisis, and also spent time at the Singapore Tourism Board.
Her new remit in Singapore will include developing Edelman’s crisis, media and executive coaching training platform.
"As a senior client strategist for key regional and global clients based in Singapore, Delicia will partner with the practice and sector leadership teams to help bring to life Edelman’s communications marketing vision," said Amanda Goh, CEO of Edelman Singapore.
"With a focus on integration across marketing disciplines and new technology, she will take the lead on full activation of key client work – including experiential marketing – and embed the firm’s specialty offerings – including Edelman’s intellectual property – across our sectors and practices."