A comms manifesto for a global future

PRWeek's Global Awards are open for entries and this represents a great time to reflect on the global reach of communications and consider how PRWeek can further increase the scope of its coverage.

As every smart PR pro knows, modern business and communications is inherently global in nature.

Gone are the days when you could have different messages in different markets, just as you can’t have different messages for your staff, customers, and shareholders.

The watchwords today are transparency, authenticity, and acting global while thinking local.

It is in this context that PRWeek launched its Global Awards in 2014, to coincide with our newly global and integrated editorial offering, which delivers 24/7 coverage of the PR sector to you, our loyal readers and users.

The first deadline for entries to the 2016 PRWeek Global Awards is December 10, and you can find out all the information here that you will need to submit your best global work.

The Global Awards honor the transformative work that crosses borders, builds brands and establishes trust, while enabling the growth of international enterprise.

Your work does not have to be "global" or big budget to be considered - it merely needs to extend across at least two countries. This work can be done for a global corporation, or a start-up, a non-profit, or government entity.

New categories this year celebrate game-changing creative ideas, impactful activations that cross borders, international sponsorship and event activation, and Global Communicator of the Year - in addition to our existing campaign, team, and individual categories.

The winners will be unveiled at PRWeek’s PR360 Global Festival in London on April 27 and 28 next year – the awards night is on the 28th - so please mark those on your calendar. 

Our regional editorial teams in the US, UK, and Asia work together to bring you the most informative and useful content, distributing globally relevant material across all three views on the world, while still delivering the local info you need to keep on top of your specific markets.

We also bring you the best and most relevant content from our parent company Haymarket’s unrivaled stable of other marketing services titles, including Campaign (also in the UK, US, and Asia), Marketing, Media Week, Direct Marketing News, The Hub, and Medical Marketing & Media.

With my new global brief, I will now be looking at how we extend PRWeek’s reach even further, beefing up our existing regions and assessing what the opportunities are in places such as Latin America, the Middle East, Continental Europe, India, and South Africa.

I am certainly open to feedback and ideas on how best we can help PR pros in these areas, as well as those with global remits who seek to best understand these regions.

As the last week in particular has shown us, we live in an unprecedented time of upheaval in all parts of the world, whether that be in France, Egypt, Lebanon, Mali, Syria, or Iraq, or the many other places facing up to heightened threats.

I would like to personally extend my condolences to the families and colleagues of all victims of terror attacks, especially those at Publicis Groupe and Havas who lost their lives or were injured on that horrific night one week ago: Our thoughts here at PRWeek are with you.

In this context, it has never been more important to have a global perspective on all parts of our existence, including business – and it will be our aim at PRWeek to deliver that in an even more effective manner in 2016 and beyond.

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