The TV ad has been produced by Globe, Universal Music UK’s creative and commercial partnerships division, and features Will Young singing a unique version of the Burt Bacharach classic What the World Needs Now.
The ad will be aired for the first time during the break in Alan Carr’s Chatty Man show on Channel 4 tomorrow (Friday), and a teaser has been released that can be viewed below.
There will also be a competition running across WWF's social media channels. PR for the campaign has been managed by WWF's in-house team with support from Purple PR, which looks after Will Young.
The aim of #WorldNeedsLove is to inspire the nation to show the planet some love this Christmas and raise funds to support WWF’s work to protect the natural world.
Katrina Elliott, WWF-UK head of fundraising, said: "By using music we hope to reach new audiences and engage them in conservation issues and the work of WWF. The expertise, support and passion of everyone at Globe has been central to the success of this campaign, and we look forward to seeing the results and working on more projects together."
Nina Mistry-Stevens, senior account director at Globe, added: "Working with a conservation organisation has been a new experience for us at Glob. We really hope the music and images will make people think and most importantly get behind WWF’s #WorldNeedsLove campaign."
