Burson-Marsteller today announced the hiring of three new senior executives in the firm’s Greater China practice.
Elain Chan joins as managing director of financial communications in BM’s Hong Kong team, while Helen Huan is the new managing director in Beijing. In addition, Candice Yeo (pictured) arrives as market leader for the Shanghai office.
Chan joins from Ruder Finn where she was in charge of financial comms for Asia-Pacific.
Before that, she was an associate partner at Watatawa Consulting and previously she worked as a journalist at the South China Morning Post and as Bloomberg’s Shanghai bureau chief.
She has worked for several financial clients including BNY Mellon, China High Growth Fund and Bloomberg.
Antoine Calendrier, BM’s Hong Kong market leader, said: ""Communications involving sophisticated financial transactions like mergers, acquisitions and public listings require a deep understanding of the many complexities involved."
"Elaine’s depth of experience and understanding will be the perfect match for clients needing that support. We are thrilled to have her on board and believe financial communications is an essential contributor to our overall growth."
Huan (pictured) has specialist experience in technology and digital sectors, including social media and consumer electronics. She has been appointed senior counselor to forge new relationships in the Chinese technology market and advise brands looking to grow globally.
She joins from BlueCurrent Beijing, where she was senior vice president. Prior to this, Huan was Edelman China’s senior director of technology, and brand and marketing strategy manager at Intel.
Yeo joins the agency from Honeywell Process Solutions, where she managed marketing communications across Asia-Pacific, Russia and the Middle East
She was previously general manager at Text100 in Beijing, and also consumer practice leader at Edelman in Shanghai. She has particular experience developing communications strategies in the consumer, healthcare and technology markets.
"We are thrilled to welcome Candice and Helen to our China leadership team," said Daisy King, president of BM China and head of the agency’s US-China specialty group.
"With over 40 years of combined industry experience at top agency and in-house roles, they strengthen our bench in China significantly and provide a level of depth and expertise in some of our strongest disciplines and growth areas: technology, digital and brand marketing. We are very excited about the coming year."
Burson-Marsteller’s Greater China group has had a strong 2015, with 30 percent growth in Chinese clients and digital work increase of more than 50 percent.