PropertyGuru hires Ruder Finn in Singapore

Agency will work on retainer basis and provide comms support across all areas

Yu Poh Leng

Leading online Asian property portal PropertyGuru has appointed Ruder Finn Asia as its PR agency for Singapore.

The company operates in four Asian markets – Singapore, Thailand, Indonesia and Malaysia – and is the market leader in three of them by share of web traffic engagement.

Following a competitive pitch, the property site chose Ruder Finn because of the agency’s experience in working with young tech companies and its corporate PR capabilities.

Ruder Finn will focus on providing media relations strategy and wider PR counsel for PropertyGuru’s Singapore platform, including advising on content creation and promoting new tools and products.

"We are honoured to partner with PropertyGuru, and to have this opportunity to together shape the communication outreach for Asia’s leading property portal," said Yu Poh Leng, senior vice president of Ruder Finn Asia.

"Our expertise in corporate communication, social media and the local media environment put us in a unique position to help introduce PropertyGuru’s mission, values and industry leadership to their key audiences in Singapore."

Bjorn Sprengers, PropertyGuru CMO, said: "We are confident in the choice of Ruder Finn as our communications partner in this exciting year for PropertyGuru Singapore,"

"We have great content and insights about property, such as our twice-yearly Property Market Outlook that is valuable to a broad range of audiences. Ruder Finn was able to understand that value and has a shared vision with us in terms of unlocking its full potential."

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