Heineken hires WE ARE Pi as global comms partner for Desperados

Amsterdam-based agency WE ARE Pi has been appointed by global drinks brand Heineken as comms partner for its Desperados brand.

by Sam Burne James
Desperados: Wants to reinforce its position as "the most iconic drink for the millennial generation" (Credit: Remo Weber via Flickr)
Desperados: Wants to reinforce its position as "the most iconic drink for the millennial generation" (Credit: Remo Weber via Flickr)

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