Great Britain take on Belgium in Brussels next weekend (Friday 27 to Sunday 29 November) in the final of the BNP Paribas-sponsored Davis Cup. It is the first time GB have reached the final since 1978.
Fans are being asked to send messages of support to the team, led by former Wimbledon champion Andy Murray, on LTA Facebook page or via Twitter, using the #BackTheBrits and #DavisCupFinal hashtags.
The names of everyone sending messages with those hashtags will be entered into a random draw, with winners having their names included into the design of a special tracksuit that will be worn by the team at the final's closing ceremony on 29 November. Winners will be notified.
The LTA has worked with creative agency Forever Beta to create the campaign, which also involves social media content that will be shared ahead of the match. This includes a launch video (which can be seen below), highlights packages from the tournament so far, an interview with non-playing team captain Leon Smith, animations on Vine and behind-the-scenes content.
Alex Mawer, marketing and comms director at the LTA, said: "The fan support for the Aegon GB Davis Cup Team has been unlike anything the LTA has seen before. This and the fact that we go into our first final since 1978 gave us the opportunity to create a campaign that could further engage with our key audiences digitally and emotively; whether they are watching it from the stadium or at home on TV."
Great Britain's team for the Davis Cup final was announced yesterday (Tuesday), with Andy Murray and brother Jamie leading a five-man line-up. Slovenia-born Aljaz Bedene, the second highest ranked singles player in the UK, was not available for selection after a hearing on his eligibility was postponed. Andy Murray again hinted that he would support Bedene's future selections when he retweeted two messages from Bedene after the hearing's postponement.
Disappointed that the hearing with the ITF was postponed, I will keep my head held high.
— Aljaz Bedene (@AljazBedene) November 17, 2015
Hopefully more positive news are coming in March. Thank you everyone in British tennis for your help.
— Aljaz Bedene (@AljazBedene) November 17, 2015
