RALEIGH, NC: Capstrat president Karen Albritton will move into the agency’s top position at the start of next year as founder and CEO Ken Eudy becomes chairman, the firm said Tuesday morning.
She will also maintain her current role, using the title of CEO and president. Albritton was named president of the firm in 2007. She is reporting to Barri Rafferty, senior partner at Ketchum and CEO of North America.
As CEO, her responsibilities will include "overseeing agency performance, setting strategy and vision, and leading [Capstrat’s] executive team," she said. Eudy will counsel clients and work on special projects, she added.
Albritton said the firm has had this succession plan in place for a number of years to "ensure continuity of leadership."
Before joining Capstrat in 2000, Albritton served as managing director at FGI Marketing and VP and associate media director at McKinney+Silver.
Eudy cofounded Capstrat in 1994 after serving as executive director of the North Carolina Democratic Party. He also worked as a TV correspondent in the state and chief political writer for The Charlotte Observer.
Ketchum bought Capstrat in 2013. The deal strengthened the Omnicom Group agency’s position in the South, while also boosting its capabilities in public affairs, healthcare, energy, and technology.
In 2011, the most recent year for which agency revenues were available through PRWeek’s Agency Business Report, Capstrat posted a 20% gain in revenue to $14.2 million.
This story was updated on November 17 with additional comment from Albritton.