DETROIT: General Motors has hired David Albritton as executive director of global product communications.
He is reporting to Tony Cervone, SVP of global communications at the automaker, and overseeing 15 staffers.
Albritton is responsible for the creation of comms strategies for the technical aspects of new product development at GM, including vehicle design, quality, and safety.
"This position is really about driving reputation for our car brands and GM as a brand as well, with some of the technology aspects that have not been assigned to cars yet," he explained. "The company is focusing on transitioning from a traditional automaker to a technology company that sells automobiles."
GM has been "connecting customers with their cars" via its in-vehicle OnStar security system for nearly 20 years, Albritton said. It is looking into how it can upgrade that platform to provide new benefits for customers.
"People are looking for technology that extends throughout their lives," he said. "We have Apple and Android in the car that interfaces with your phone, so the apps interact. As everyone is connected with their phones, they are also connected with their cars."
Before joining GM, Albritton served as Exelis’ VP and CCO. He took on that role in October 2011, when ITT Corporation, where he previously worked for three years as VP of communications, spun off Exelis and Xylem. Albritton exited his role at Exelis in late May, when Harris Corporation closed its $4.75 billion acquisition of the company.
Previously, he was media relations director at Raytheon, comms SVP for the Caraway Group, and VP for field and media communications for United Way of America. Earlier in his career, he worked in PR roles at HP and Sears and was a public affairs officer in the US Navy.