Who real-timed Friday the 13th best - Charmin, Krispy Kreme, or Staples?

Brands such as Krispy Kreme, Staples, and Charmin tried their luck on Friday the 13^th – the third such unlucky date of 2015 – with real-time tweets about the superstitious day.

Staples created a short film parodying the Friday the 13th horror movie franchise; Charmin’s tweet included some toilet humor; and Krispy Kreme explained via GIF why the day should actually be considered lucky.

Tweet at @PRWeekUS to tell us which brand you think won the day.

Krispy Kreme

Lucky that it's Friday the 13th or there wouldn't be doughnuts circling around pic.twitter.com/N2O7ATy4wt

— krispykreme (@krispykreme) November 13, 2015

Staples

Things can get a little scary around the office — on Friday the 13th. https://t.co/TnPaP1CK0s

— Staples US (@Staples) November 13, 2015

Charmin

Friday the 13th can be scary. At least with Charmin you won’t have to deal with a clog. pic.twitter.com/vXWomBObkK

— Charmin (@Charmin) November 13, 2015