Brands such as Krispy Kreme, Staples, and Charmin tried their luck on Friday the 13th – the third such unlucky date of 2015 – with real-time tweets about the superstitious day.
Staples created a short film parodying the Friday the 13th horror movie franchise; Charmin’s tweet included some toilet humor; and Krispy Kreme explained via GIF why the day should actually be considered lucky.
Tweet at @PRWeekUS to tell us which brand you think won the day.
Lucky that it's Friday the 13th or there wouldn't be doughnuts circling around pic.twitter.com/N2O7ATy4wt— krispykreme (@krispykreme) November 13, 2015
Things can get a little scary around the office — on Friday the 13th. https://t.co/TnPaP1CK0s— Staples US (@Staples) November 13, 2015
Friday the 13th can be scary. At least with Charmin you won’t have to deal with a clog. pic.twitter.com/vXWomBObkK— Charmin (@Charmin) November 13, 2015