REI CEO sees what happens when an AMA goes awry

Why wasn't REI CEO Jerry Stritzke better prepared for his Tuesday Ask Me Anything session on Reddit, is what communicators want to know.

by Laura Nichols
REI chief Jerry Stritzke probably wasn't smiling as he was quizzed by Redditors about employment policies (Image via REI's Facebook page).
REI chief Jerry Stritzke probably wasn't smiling as he was quizzed by Redditors about employment policies (Image via REI's Facebook page).

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