Your call: Did DraftKings and FanDuel do too much marketing?

FanDuel and its daily fantasy sports rival DraftKings are planning a legal battle against New York State Attorney General Eric Schneiderman after he filed a cease-and-desist order against the sites this week. Did they raise their own profiles too quickly?

(Image via FanDuel's Facebook page)

DraftKings is doing what would have been unthinkable just a few weeks ago – asking its marketing partners to take it down a notch to lower its profile, according to Bloomberg.

The daily fantasy sports company, along with rival FanDuel, is planning a legal fight against New York State Attorney General Eric Schneiderman, who ordered them to stop taking wagers from state residents earlier this week. Both companies are also reportedly taking a step back from inundating consumers with their ads during sports broadcasts. The companies also hired agency support to get them through the crisis in the past month.

Did the companies market themselves too aggressively, drawing the attention of the feds as well as sports fans? Take our poll below or tweet at @PRWeekUS with your answer.

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