DraftKings is doing what would have been unthinkable just a few weeks ago – asking its marketing partners to take it down a notch to lower its profile, according to Bloomberg.
The daily fantasy sports company, along with rival FanDuel, is planning a legal fight against New York State Attorney General Eric Schneiderman, who ordered them to stop taking wagers from state residents earlier this week. Both companies are also reportedly taking a step back from inundating consumers with their ads during sports broadcasts. The companies also hired agency support to get them through the crisis in the past month.
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