Although 86 per cent of survey respondents had a crisis plan in place and 60 per cent carried out training at least once a year, 45 per cent of businesses had not involved their chief executive in training.
This was seen as part of a wider problem, with 46 per cent of respondents identifying ‘lack of senior management buy-in and support’ as the biggest challenge of effectively preparing their organisation for crises.
The findings were part of the Crisis Management Insights Survey of 170 large companies across 27 countries carried out by consultancies Regester Larkin and Steelhenge.
The survey also found that organisations failed to identify lessons and learn from experiences.
Only 40 per cent of companies that had responded to crises in the past year said that they reviewed crisis plans after an incident and 13 per cent said they reviewed plans after a ‘near miss’.
Dominic Cockram, Steelhenge managing director and Regester Larkin director, said: "If leaders are not fully brought into crisis preparedness, any good work put into crisis structure, process and capability building will be critically undermined. There is little point attempting to be ‘crisis ready’ when the core individuals responsible for managing a crisis will not know what to do.
"There may be many reasons why chief executives aren’t able to attend crisis exercises but if you ask any business leader who has had to manage the response to a real crisis, major incident or issue, they will tell you it was time well spent."