Mindshare appoints MWWPR as retained UK PR agency

WPP-owned media agency Mindshare has appointed MWWPR as its retained agency, following a three-way pitch against incumbent Propeller.

Helen McRae, Mindshare UK CEO
Helen McRae, Mindshare UK CEO

MWW has been briefed to raise the profile of Mindshare’s team in the UK, position the agency as inventing the future of media and promote its team as provocative opinion leaders. 

The agency's first task is to manage all external comms for Mindshare’s 'Huddle' – a flagship festival of ideas, collaboration and entrepreneurship. MWW will also create an ongoing campaign targeting talent, prospects, existing clients and Mindshare employees. 

Mindshare hired Propeller on a retained contract in 2012.

Louise Richardson, director of marketing for Mindshare UK, said: "MWWPR really understands our business and the industry in which we operate but it also demonstrated an ability to take our views out to a wider audience. Its entrepreneurial approach and enthusiasm for Mindshare really resonated with our leadership team."

Paddy Herridge, UK managing director at MWW, added: "We are very excited to have been chosen by one of the top media agencies in the world. The team at Mindshare are provocative, inventive and creative and we look forward to getting their opinions on the future of media out into the marketing, media and wider business community."

Mindshare's clients include Chanel, Nike, Facebook and Unilever.

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