All PR wins Cambodia car association pitch

Agency to be responsible for PR strategy for the Cambodia Automotive Industry Federation

Nicolas Trinquier

Cambodia-based All PR has come through a competitive pitch to win the role of PR lead for the country’s leading car dealers association.

The Cambodia Automotive Industry Federation is the trade association for authorised dealers of the leading car companies in the country, including Ford, Audi, Chevrolet, BMW, Mercedes and Toyota.

It handles any issues in the automotive industry and represents the private sector on government matters.

Having consulted five agencies, the federation has selected All PR to drive its communications strategy regarding government relations and raising awareness of road safety.

All PR will also help the association regarding its international profile and commitments as part of the ASEAN automotive working group.

The agency is planning a strong social media strategy, as well as boosting media relations and handling events management

"After only 2 years of existence, our agency has been working for major local and regional key players in different industries," said Nicolas Trinquier, All PR’s head of strategic planning.

"With Cambodia's economy booming and the coming of international companies into the market, we recently achieved a complete rebranding and repositioning to better address the market. As conversation makers, we help our clients to create lasting relationship with their stakeholders."

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