Ad blocking a concern ahead of Christmas, says M&S marketing chief

Marks and Spencer has upped its digital spend in the run-up to Christmas but the retailer will be keeping a close eye on pesky ad blockers.

by Shona Ghosh, Marketing
M&S: retailer's Christmas campaign is made up of digital-friendly 'moments'
M&S: retailer's Christmas campaign is made up of digital-friendly 'moments'

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