VEVEY, SWITZERLAND: Eugenio Simioni has replaced Rudolf Ramsauer as Nestlé's SVP and corporate communications director.
Simioni stepped into the role on November 1, reporting to Nestlé CEO Paul Bulcke. Ramsauer is retiring, but staying on board until the end of the year to aid with the transition, Nestlé head of corporate media relations Robin Tickle confirmed via email.
Simioni has worked since 2011 as market head of Nestlé Switzerland. Christophe Cornu, formerly Nespresso’s chief commercial officer, replaced him in the role.
Simioni started at Nestlé in 1989 and has worked in roles such as international auditor and head of internal audit function in the Nestlé Group, according to his profile on the company’s website.
Simioni and Ramsauer were not immediately available for comment.
Ramsauer is retiring after seven years at Nestlé. He started his career managing the Swiss Embassy in Washington’s bilateral and multilateral trade policy.
Ramsauer told PRWeek in an interview last October that since joining Nestlé, the company has evolved to become more engaged in stakeholder relations, regularly meeting with NGOs, governmental organizations, and key opinion leaders. Additionally, the company’s media activity has grown five-fold since his appointment.
He told PRWeek at the time that his golden rule of communications is "listen, and then personally engage with stakeholders -- don’t just use media."
In September, Nestlé's biggest brand, Nescafé said it will move all of its global and local websites onto the Tumblr platform, beginning with the sites for the UK and Mexico.
Nestlé has also focused on reducing the number of its brand lines to focus on more profitable products. Last month, Nestlé said it was in "advanced discussions" with the UK’s R&R Ice Cream to form a joint venture that would combine some of Nestlé’s international ice cream operations with those of R&R.
In April, Nestlé began exclusive talks to sell its Davigel frozen-foods business to Bain Capital division Brakes Group; and in January it agreed to sell its La Cocinera frozen meals business to the Spanish arm of Findus Group, the British frozen-food supplier.