The 7 stories PR pros need to know on Thursday morning, 11.5.2015

New CEO at FleishmanHillard; More troubles for Volkswagen; How Airbnb and Uber are taking on local governments; Field day for Chipotle critics; Facebook earnings, video viewership numbers impress; Protesters want 'SNL' to dump Trump; Harley marketing chief out.

New CEO at FleishmanHillard
Former EMEA chief John Saunders replaced Dave Senay in FleishmanHillard’s top job on Wednesday. He told PRWeek not to expect major strategy or personnel changes right off the bat. Rogers & Cowan also appointed a new leader on Wednesday: former Corbis Entertainment chief revenue officer Mark Owens.

Troubles snowball for Volkswagen
Indian officials said Thursday that four Volkswagen models have exceeded the country’s emissions regulations. The automaker announced Wednesday it will halt US sales of models recently linked to emissions issues. Germany will reportedly retest all of the company’s models for emissions compliance.

Startups take on City Hall — and then some
The New York Times looked at how startups such as Airbnb and Uber have won local public affairs disputes by using loyal customers as their sharpest weapon. Others warn Airbnb faces more regulation battles across the country.

Chipotle critics take advantage
As Mexican food company Chipotle responds to the E. coli outbreak linked to its restaurants in the Pacific Northwest, vocal critics are pouncing on the latest in a string of issues for the fast-food chain. After initially taking a quiet approach, Chipotle outlined the steps it’s using to respond on its IR page on Tuesday.

Facebook earnings impress
Seeing substantial increases in revenue and earnings, Facebook’s third-quarter numbers wowed despite heavy spending. Of special interest to marketers, the company said users are watching 8 billion — with a "B" — videos a day on the social network.

Protesters want SNL to dump Trump
Activists are demanding Saturday Night Live recall its invitation to Donald Trump to host this Saturday’s show, using the #RacismIsntFunny hashtag to cite his early campaign comments about immigrants. The show also scrubbed a promo in which he bashed GOP rival Dr. Ben Carson to comply with federal election law.

Harley marketing chief out amid restructuring
Harley-Davidson has parted ways with marketing leader Mark-Hans Richer, who had served as SVP of marketing since 2007, as part of a restructuring. It promoted Sean Cummings to SVP of global demand, overseeing marketing. 

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