In brief: Visit California appoints social agency, John Doe wins Vrumi business, FinchFactor looks overseas, WPP acquires agency

ICUC to manage Visit California social media, Vrumi brings in John Doe, FinchFactor looks overseas and more from PRWeek UK.

Put it on Instagram? Yosemite National Park in California
Put it on Instagram? Yosemite National Park in California

ICUC to manage Visit California social media

Tourist board Visit California has appointed ICUC to run its global social media management. The pitch process for the one-year brief began in May. Click to read the full story from PRWeek US.

Vrumi brings in John Doe

London and New York agency John Doe has won a retainer with online property marketplace Vrumi as the brand ramps up marketing plans to drive brand awareness and growth into 2016. The win follows a competitive six-way pitch, and will see John Doe provide strategic support, a consumer and business press office and an intelligent influencer network to position Vrumi as the UK’s largest workspace provider. Vrumi's soft launch was earlier this year.

FinchFactor looks overseas

Reputation management agency FinchFactor has promoted comms director Louise Brierley-Ingham to the new role of general manager as it targets further growth, including a possible office opening in the US. Click to read the full story.

Thinkhouse wins global whisky account

UK and Ireland-based agency Thinkhouse has won the global PR account for Tullamore DEW, which the agency says is the world’s second largest Irish whisky brand. The agency pitched for the work in March and was awarded the contract this month.

WPP buys Essence Digital

WPP today confirmed it has bought a majority stake in Essence Digital, which claims to be the biggest independent digital media-buying agency in the world. Click to read the full story from PRWeek sister title Campaign.

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