FleishmanHillard Fishburn: A marriage of convenience or a match made in heaven?

In some ways, Monday's announcement that Fishburn and FleishmanHillard are to merge had an air of inevitability about it. A line can be traced from this week's announcement as far back as 2013 when Omnicom Group, which owns Fishburn and FleishmanHillard, and Publicis Groupe attempted a merger to create what would have been the largest holding company in the world.

by Ian Griggs

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