Edelman Indonesia today announced a partnership with Universitas Indonesia to provide mentoring and pro bono consultancy to communications students.
The firm has selected eight staff that, from October to December, will partner with 25 students to aid their career development by having them assist on real work with five Edelman clients.
It is the first such agreement that Edelman has signed with a university in Indonesia.
The clients remain unnamed, but range from sectors including technology, conservation, nonprofit and government.
"We have a highly valuable talent pool here at the university," said Pinckey Triputra, head of the university’s department of communications.
"This partnership will surely give them real-life experiences that will help develop their skills and abilities needed to perform as they enter the employment phase in the communications industry."
Bambang Chriswanto, Edelman Indonesia vice chairman and head of consulting, said: "We believe it is important that we contribute to the development of skilled talent pool in communications in light of the expanding role of this professional field to support businesses, government agencies, civil society and the media.
"We hope this cooperation will bring real value to the students’ career development in the future."