Wine and spirits seller Justerini & Brooks, a unit of Diageo, has hired Quintessentially & Co as its PR partner for Hong Kong and China.
Celebrating its 40th year in the region, London-headquartered Justerini & Brooks is looking to grow the brand in both the wine and luxury goods spheres, which are growth markets in Hong Kong and mainland China.
The company operates at the top-end of the wine market, and is looking to connect its brand with more high net worth individuals.
As specialists in global influencer marketing, Q&Co will handle Justerini and Brooks’ PR strategy and consult on campaigns aimed at the luxury and wine spheres.
"We are incredibly excited to be appointed by Justerini & Brooks in Hong Kong," said Amy Perkins Nebout, managing director of Q&Co.
"The company has an outstanding reputation and unique legacy, and with their extensive knowledge, portfolio and expertise, this puts them in a steadfast position for growth, as well as to raise the overall awareness of their business through strategic PR and marketing - as the demand for fine wine continues to grow in the region."
Chadwick Delaney, managing director of Justerini & Brooks, said "With more and more interest from buyers in Asia, we are looking to further establish our presence here by engaging a strategic PR partner.
"We are excited to appoint Q&Co, who we feel understands our brand and has an impressive knowledge of the luxury market, as well as direct access to individuals within our target audience."