ATLANTA: AMB Group, the parent company of the Atlanta Falcons, has hired NASCAR comms head Brett Jewkes as SVP and CCO, it said on Monday.
Jewkes will start at AMB on November 25, and will relocate from Charlotte, North Carolina, to metro Atlanta with his family for the job. He will report to AMB CEO and chairman Arthur Blank, the company said in a statement.
Kim Shreckengost, EVP and chief administrative officer at AMB Group, previously oversaw communications. Shreckengost will depart the company at the end of the year.
Jewkes noted that his primary goal in the short term is to "try to fit into the team at AMB and add strategic value."
"I am pleased and honored for the chance to do it, but I have a lot to learn about the business and what needs to be done," he said.
Jewkes’ last day at NASCAR will be November 24. The company has not picked his replacement.
Jewkes will be responsible for developing and implementing internal and external communications strategies across the Blank Family of Businesses, which also includes The Arthur M. Blank Family Foundation. Working with senior managers of the respective businesses, he will be responsible for ensuring long-term brand positioning, developing relationships and programs across all media platforms, and leading each business’ communications and PR teams.
Other companies under the AMB Group umbrella include PGA Tour Superstore, Atlanta United FC, Mountain Sky Guest Ranch, and Atlanta Falcons Stadium Company, the developer of the under-construction Mercedes-Benz Stadium in Atlanta.
Jewkes has worked at NASCAR since April 2011. He stepped into his most recent role as SVP and CCO at the company last October. In that position, he has provided strategic counsel to the executive leadership team, led company-wide comms planning, and oversaw the day-to-day activities of the integrated marketing communications department.
Additionally, Jewkes has overseen the company’s relationship with the operators of the NASCAR Hall of Fame and served as a NASCAR representative on the industry’s Manufacturer and Driver councils, the AMB said in a statement.
Prior to joining NASCAR, Jewkes worked for 13 years at Taylor, which counts the professional sports organization as a client. He previously worked at Coltrin & Associates and held a communications role on the media relations team of the athletic department of Southern Utah University.