The campaign aims to better educate people about gaining sexual consent and is part of ongoing work by the Thames Valley Sexual Violence Prevention Group, made up of TVP, the Oxford University Student Union, and the charities Oxfordshire Sexual Abuse and Rape Crisis Centre and Rape Crisis (Wycombe, Chiltern and South Buckinghamshire).
#ConsentisEverything, which has a specially-created website, is being managed in-house by Thames Valley Police’s communications department.
The campaign launched with the animation 'It’s as Simple as Tea' (below), which was first created by US film company Blue Seat Studios with help from blogger rockstardinosaurpirateprincess.com six months ago - and has now been viewed nearly one million times.
After TVP found the animation, they asked for permission to use it, and then recorded a new voiceover this time in a UK accent - this new video has been viewed more than 500,000 times.
Victoria Taylor, comms officer at TVP, said: "We wanted to get people talking about sexual consent and what it really means because only with a frank and open discussion about sex and consent can we help prevent rape."
Posters advertising the campaign will appear at bus stops, pubs and clubs. Content has been shared across media channels of the other partners.
The campaign is quickly picking up traction with more than eight million uses of the #ConsentisEverything hashtag in under a week.